17 Sep, 2018

Content can't be king without a solid strategy behind it, especially in the competitive world of tech Struggling to know where to begin when it comes to creating a content marketing strategy for your B2B tech company? Constantly coming up with new and innovative content marketing ideas but finding it difficult to link them together into a cohesive plan? Putting together an effective content strategy can definitely be challenging, especially for tech companies. There’s so much to explain and

11 Sep, 2018

Here’s Why You Need to Maintain the Books Follow along to learn three big benefits of keeping your bookkeeping and accounting records updated on a regular basis and some tips to get you started with your bookkeeping for your business. Strategically Ladder-up your Revenue As a freelance writer for my primary income, one of my biggest goals is finding the best clients that offer me the most significant return on my time invested. While freelancing is a business that is tough to scale, I like to

05 Sep, 2018

I don’t know when I noticed this, but it’s just weird that “going up in flames” and “going down in flames” mean pretty much exactly the same thing. Surely there must be some nuance, some subtle difference between the two. If there is, I can’t figure it out. Makes for good cartoon fodder though.

20 Aug, 2018

Ecommerce Micro-Moments It all starts with a consumer’s smartphone, which most of us have come to rely on as our own personal assistants. When a smartphone user, for example, voice searches “where to eat ribs in Philadelphia,” this is a micro-moment. Why? Because it’s a tiny point along the customer journey. That one sliver of time could be a winning one for you, especially if you own a Philadelphia rib restaurant. Here’s another example: a shopper uses her phone to search for an alpaca sweater.

09 Aug, 2018

Tips on Building Emotional Connections with Customers Here are a few tips on how to build better emotional connections with customers:  1. Give them a sense of comfort and order. Customers need to know that they are in capable hands. Is your sales process well organized and consistent? You need to help guide the customer through the process and answer their questions with confidence along the way. Even if customers are already well informed about your product and have done their research — even

30 Jul, 2018

Shape Your Social Media Copy with Help from These Companies To create a social media strategy that gets results, it can help to learn from companies that have already found success on those platforms. In this post on the AMA Consulting Services blog, Andrew Adderley shares some examples of companies that you can learn from. Boost Engagement in Your Social Marketing Campaigns Creating great content for social media can only get you so far. You also need to find ways to encourage followers to

23 Jul, 2018

If you’re trying to launch a new product or build revenue, you can quickly be hobbled by the 49 percent of consumers who will take their business elsewhere if they’re unsatisfied. Lackluster training programs cause many of these issues. They do not ensure each new employee is given the necessary skills to meet customer expectations. The team behind TalentCards saw this gap as an opportunity to give employers a better solution. Their basic formula works well as a best training practices guide.

12 Jun, 2018

​If people have asked questions about your business through Google — good or bad — they’ll appear here. It’ll show if you’ve been asked and haven’t answered, and it will show customer answers to other customer questions. And, according to reputation management expert Mike Blumenthal of GetFiveStars.com, the best thing your small business can do with this new section is get ahead of it. That means asking and answering questions about your small business.  Google Questions and Answers for Small

04 Jun, 2018

When it comes to gathering marketing intel, only 56 percent of small businesses with 11 to 50 employees dedicate someone to the task. And only 32 percent of businesses with 1 to 10 employees do so. In its 2018 State of Market Intelligence Report, provider Crayon highlights the importance of market intelligence in a world where massive amounts of data are being generated by consumers and organizations alike. The report looks at the field of market research and intelligence along with the best