05 Nov, 2018

Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising. Both could be significant drivers for your business with many companies using both in congruence to maximize their reach. But, since time and money is limited, where do you start to get the most bang for your buck? The two platforms have a lot of common ground, but some significant differences that will determine which is the best fit for you business. If you are new to pay-per-click advertising, it

01 Oct, 2018

Despite having diverse professional backgrounds, employees tend to pick up some bad habits which can harm your company. Some may be obvious, such as procrastinating or negativity. However, others are much more difficult to spot -- but just as detrimental to your company's growth. In fact, these may not seem like bad habits at all. In some offices, they're wrongfully celebrated or even encouraged. Unfortunately, they come with bad repercussions. Here are 3 bad habits leaders need to watch out

25 Sep, 2018

Secure VS Unsecure Browsing When referring to some websites as secure, what is being referred to is the small padlock you see in the title bar of your browser and an “HTTPS” prefix to the website URL that you’re shown. This means that the website you’re visiting has been secured with an SSL certificate. For those of our readers who aren’t fully aware of it, an SSL certificate is a digital data file that binds a cryptographic key to an organization’s details. When installed on a web server, it

17 Sep, 2018

Content can't be king without a solid strategy behind it, especially in the competitive world of tech Struggling to know where to begin when it comes to creating a content marketing strategy for your B2B tech company? Constantly coming up with new and innovative content marketing ideas but finding it difficult to link them together into a cohesive plan? Putting together an effective content strategy can definitely be challenging, especially for tech companies. There’s so much to explain and

11 Sep, 2018

Here’s Why You Need to Maintain the Books Follow along to learn three big benefits of keeping your bookkeeping and accounting records updated on a regular basis and some tips to get you started with your bookkeeping for your business. Strategically Ladder-up your Revenue As a freelance writer for my primary income, one of my biggest goals is finding the best clients that offer me the most significant return on my time invested. While freelancing is a business that is tough to scale, I like to

05 Sep, 2018

I don’t know when I noticed this, but it’s just weird that “going up in flames” and “going down in flames” mean pretty much exactly the same thing. Surely there must be some nuance, some subtle difference between the two. If there is, I can’t figure it out. Makes for good cartoon fodder though.

20 Aug, 2018

Ecommerce Micro-Moments It all starts with a consumer’s smartphone, which most of us have come to rely on as our own personal assistants. When a smartphone user, for example, voice searches “where to eat ribs in Philadelphia,” this is a micro-moment. Why? Because it’s a tiny point along the customer journey. That one sliver of time could be a winning one for you, especially if you own a Philadelphia rib restaurant. Here’s another example: a shopper uses her phone to search for an alpaca sweater.

09 Aug, 2018

Tips on Building Emotional Connections with Customers Here are a few tips on how to build better emotional connections with customers:  1. Give them a sense of comfort and order. Customers need to know that they are in capable hands. Is your sales process well organized and consistent? You need to help guide the customer through the process and answer their questions with confidence along the way. Even if customers are already well informed about your product and have done their research — even

30 Jul, 2018

Shape Your Social Media Copy with Help from These Companies To create a social media strategy that gets results, it can help to learn from companies that have already found success on those platforms. In this post on the AMA Consulting Services blog, Andrew Adderley shares some examples of companies that you can learn from. Boost Engagement in Your Social Marketing Campaigns Creating great content for social media can only get you so far. You also need to find ways to encourage followers to