10 Tips for Taking Your Social Media Strategy to the Next Level

10 Tips for Taking Your Social Media Strategy to the Next Level

Monday, July 30, 2018

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Wise Intermedia

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    05 Nov, 2018
    Google Ads vs. Facebook Ads: Which is the best choice for your business?
    Google Ads (formerly known as AdWords) and Facebook Ads are the two gorillas of PPC advertising. Both could be significant drivers for your business with many companies using both in congruence to maximize their reach. But, since time and money is limited, where do you start to get the most bang for your buck? The two platforms have a lot of common ground, but some significant differences that will determine which is the best fit for you business. If you are new to pay-per-click advertising, it
  2. These 3 Employee Habits Are Hurting Your Company's Growth
    01 Oct, 2018
    These 3 Employee Habits Are Hurting Your Company's Growth
    Despite having diverse professional backgrounds, employees tend to pick up some bad habits which can harm your company. Some may be obvious, such as procrastinating or negativity. However, others are much more difficult to spot -- but just as detrimental to your company's growth. In fact, these may not seem like bad habits at all. In some offices, they're wrongfully celebrated or even encouraged. Unfortunately, they come with bad repercussions. Here are 3 bad habits leaders need to watch out
  3. Switching from HTTP to HTTPS can be easy and painless if you do it right
    25 Sep, 2018
    Switching from HTTP to HTTPS can be easy and painless if you do it right
    Secure VS Unsecure Browsing When referring to some websites as secure, what is being referred to is the small padlock you see in the title bar of your browser and an “HTTPS” prefix to the website URL that you’re shown. This means that the website you’re visiting has been secured with an SSL certificate. For those of our readers who aren’t fully aware of it, an SSL certificate is a digital data file that binds a cryptographic key to an organization’s details. When installed on a web server, it
  4. How to Build an Effective Content Strategy for Your B2B Tech Company
    17 Sep, 2018
    How to Build an Effective Content Strategy for Your B2B Tech Company
    Content can't be king without a solid strategy behind it, especially in the competitive world of tech Struggling to know where to begin when it comes to creating a content marketing strategy for your B2B tech company? Constantly coming up with new and innovative content marketing ideas but finding it difficult to link them together into a cohesive plan? Putting together an effective content strategy can definitely be challenging, especially for tech companies. There’s so much to explain and
  5. 3 Reasons Every Small Business Owner MUST Maintain the Books
    11 Sep, 2018
    3 Reasons Every Small Business Owner MUST Maintain the Books
    Here’s Why You Need to Maintain the Books Follow along to learn three big benefits of keeping your bookkeeping and accounting records updated on a regular basis and some tips to get you started with your bookkeeping for your business. Strategically Ladder-up your Revenue As a freelance writer for my primary income, one of my biggest goals is finding the best clients that offer me the most significant return on my time invested. While freelancing is a business that is tough to scale, I like to
  6. Putting the Focus Where It Belongs
    05 Sep, 2018
    Putting the Focus Where It Belongs
    I don’t know when I noticed this, but it’s just weird that “going up in flames” and “going down in flames” mean pretty much exactly the same thing. Surely there must be some nuance, some subtle difference between the two. If there is, I can’t figure it out. Makes for good cartoon fodder though.
  7. What is a Micro Moment and Why Does It Matter to Your Business?
    20 Aug, 2018
    What is a Micro Moment and Why Does It Matter to Your Business?
    Ecommerce Micro-Moments It all starts with a consumer’s smartphone, which most of us have come to rely on as our own personal assistants. When a smartphone user, for example, voice searches “where to eat ribs in Philadelphia,” this is a micro-moment. Why? Because it’s a tiny point along the customer journey. That one sliver of time could be a winning one for you, especially if you own a Philadelphia rib restaurant. Here’s another example: a shopper uses her phone to search for an alpaca sweater.
  8. 4 Tips on Building Emotional Connections with Customers
    09 Aug, 2018
    4 Tips on Building Emotional Connections with Customers
    Tips on Building Emotional Connections with Customers Here are a few tips on how to build better emotional connections with customers:  1. Give them a sense of comfort and order. Customers need to know that they are in capable hands. Is your sales process well organized and consistent? You need to help guide the customer through the process and answer their questions with confidence along the way. Even if customers are already well informed about your product and have done their research — even
  9. 4 Tips when Training Your Team to Improve Customer Satisfaction
    23 Jul, 2018
    4 Tips when Training Your Team to Improve Customer Satisfaction
    If you’re trying to launch a new product or build revenue, you can quickly be hobbled by the 49 percent of consumers who will take their business elsewhere if they’re unsatisfied. Lackluster training programs cause many of these issues. They do not ensure each new employee is given the necessary skills to meet customer expectations. The team behind TalentCards saw this gap as an opportunity to give employers a better solution. Their basic formula works well as a best training practices guide.